A little birdie told me that you’re planning on creating a logo for your company brand. It amazes me that people like yourself consider logo designing to be an easy task. Trust me when I say this out loud, ‘logo designs are not as easy to create as you might take them to be.’ It’s a misconception many people have, and in the attempt to create a logo on their own fail miserably and put their business or brand in jeopardy. That’s why I say, let the professionals handle your logo design work in a more professional manner.
A logo is more than just merely putting some fonts, colors and catchy lines all in one place. For crying out loud, it’s your company’s identity. If you mess up your logo, you mess up your entire company, put it’s identity at stake and all those efforts, money, time and energy you put into creating that logo will simply go down the drain. How’s that for agony and pain?
A professional design requires for your logo to be simple and not overly done. You’ve heard this thing over and over again from the masters only because they’ve been through it, they know it all to say, ‘keep it simple!’ A logo represents you and your company; it is like a unique identity no other company can have. Your logo needs to be appealing, provoking and compelling. It should be so strong and impressive that once your logo is a hit, you don’t even have to mention the name of your company or brand with it. Take Nike for instance. Do they need anything else other than their logo. You look at the logo and go, ‘that’s Nike!’ This is how your logo should work. When you over complicate things, it’s hard for people to store it in their memory. An overly done logo design will make people’s job tough to remember it. Not only that, it will make things tougher for you because the more complicated your design is, the harder it gets for the company to engage the desired number of audience. Bottom line, keep it simple!
In every field, be it writing, designing or even arts, adaptability and flexibility go a long way in assisting others to succeed. Put it in simple words, a company needs to have a dynamic approach towards its logo, website, product or anything else related to it and not static. When a company shows rigidness towards it logo design, it clearly gives out the message that there is no room for innovation or even improvement. When the innovative part in logo dies, the design will automatically die along with it. Your logo needs to be dynamic, it needs to show innovation. But stop right here. Don’t go about changing it every week.
If you want your design to be popular, take the versatility road. Trust me, you will go a long way; longer than you might have imagined. What this means is, don’t stick to just one particular color or font. You can do a lot more to just one design. Keep the actual design intact, just add some colors to it to make it look perfect wherever imprinted. For instance, your design looks superb on a poster or a magazine, but when you have your design imprinted on a mug, disaster strikes; it looks terrible. In short, don’t make your logo a slave to one particular scheme, be it colors or font. If your logo lacks the ability, then you simply cannot call your design a good one. It should look great in a set of color or even black and white.
You always need to remember, your logo design needs to be unique. As often as this may be said, this rule is followed the least. As mentioned earlier, your logo is your identity. How will your logo be prominent when its not even unique. Make sure that your design is one in a million out there, unique and compelling. Once you have followed these rules, nothing can stop your brand from being a huge hit. And you can get all of this and more from truly and professional logo design company in Dubai.
